PREVICT
The level and quality of information that victims receive vary from one Member State to another. In some states, there are some good examples of how best to raise awareness of the victims themselves, their support circles, and the public in general, and how to deliver information in a manner consistent with the requirements of the Victims’ Rights Directive. In some others, information for victims is scarce or when it exists, it is not accessible to victims either because of victims’ specific needs (children, persons with disabilities etc.) or simply because they are not well disseminated (websites that are hard to find through a web search, insufficient quantity of printed materials etc.).
In order to make services available and accessible for victims of crime, VSE has been advocating for the development of research-based information campaigns. This would include websites, leaflets, explainer videos and other materials which should be developed and placed in areas where victims are likely to be present as a result of crime – regardless of whether they have reported it.
Objectives
The project is aimed at a better implementation of Article 4 of the Directive 2012/29/EU establishing minimum standards on the rights, support and protection of victims of crime (the Victims’ Rights Directive). In particular, it will:
- Describe, based on research, best practices in delivering information to victims;
- Identify what type of information is most pressing to be made available to victims in each participating country and develop innovative and creative information tools based on the research and target group consultations;
- Deliver an information campaign; and
- Measure its impact.
Activities:
Providing tailored information to the estimated more than 4,5 million of victims of crimes in the six project countries (AL, HR, HU, LT, MT and PT) in an informed and inclusive manner. This will be ensured through a carefully designed methodology, which will ensure:
- Responding to the actual information needs of victims in each of the project countries, which will be identified through research;
- Delivering information to victims, law enforcement and victim support professionals, through tailored, inclusive and accessible tools, the content of which will be carefully developed by victim support professionals in each of the six countries;
- Delivering the information by means of high quality information tools (videos, posters, infographics, brochures, websites, interactive maps) tools carefully designed and delivered by media professionals;
- Launching a carefully designed media campaign, which will aim to reach the maximum number of victims in project countries;
- Measuring impact of the campaign, through the innovative impact measurement methodology.
Project Partners
- Victim Support Europe
- Transcendent Media Capital (TMC): the European branch of an international media company, dedicated to creating sustainable and measurable impact through media, with whom VSE has already cooperated on a number of campaigns and with whom we have recently produced an award-winning short film on the right to be forgotten. TMC are the key partner who will develop impact measurement and campaign tools, as well as support national partners in the delivery of the campaign and impact measurement.
- Human Rights for Democracy Centre (AL)
- PZS (HR), Fehér Gyűrű (HU)
- Victim Support Malta (MT)
- APAV (PT)
“Reclaim your safety” Campaign
Based on the constructive research and assessment of best practices made in each of the partner countries, the PREVICT information campaign was launched on February 1st 2021 at the national level and on February 22nd 2021 at the EU level, where Victim Support Europe acts as the leader of the campaign.
Conducted with 8 partners across 6 different countries, the campaign focuses on providing information to victims of crime about the existence of their rights and of victim support services. The publicity efforts are focused on promoting the support services of the six partner countries.
Printed materials (billboards, brochures, infographics, posters and stickers) and videos were produced for each partner, in their respective national language. The campaign builds on the faces and voices of victims that we discover through the campaign’s videos and their powerful and emotional stories.
While each partner defined its own goals regarding the expected results of the campaign, similar goals are shared among them, notably:
- Increase the number of victims that contact and report crime to the police;
- Increase the number of calls to their Victim Support services;
- Increase the visibility of their services and awareness around the existence of their service among victims and potential victims;
You will find below the downable version of the materials produced for each country as well as the links to the YouTube videos.
Albania:
Croatia:
Hungary
Lithuania
Malta
Portugal
Co-funded by
DISCLAIMER: The contents of this publication are the sole responsibility of Victim Support Europe and do not necessarily reflect the opinion of the European Union.
