Call to Join a New Working Group ‘Campaigning in 2021’
Dear Members
As we approach 2021, we invite our members (Communication Officers from our member organisations) to become part of the new ‘Campaigning in 2021’ Working Group. This is part of an effort to provide an opportunity for members to take part in shaping VSE’s campaign strategy and align your own campaigns to our EU-wide campaign efforts.
We invite anyone interested in being part of the development of our 2021 campaign strategy to review the 2021 VSE Campaign Brief [PDF] and apply by sending us your expression of interest to m.kazakova@victimsupporteurope.eu
This call remains open until Tuesday 15 September.
We will be holding two online meetings soon: the 1st Meeting where we will be going through the VSE’s Campaign Brief for 2021 and highlighting the nature of the work the new working group will be undertaking, as well as (2nd Meeting) the next steps moving forward. Please, be ready to join us on the following dates:
- Thursday 17 September 2020 at 15.00 – 16.00 CET [Meeting link – will be sent closer to the event]; and
- Thursday 1 October 2020 at 15.00 – 16.00 CET [Meeting link – will be sent closer to the event ]
A Quick Background Brief on ‘VSE’s Campaign Strategy for the 2021’
The European Commission has announced effective communication with victims and awareness-raising as one of the priorities of the EU Victims Strategy 2021-2025. Thus, the VSE’s campaign will go in line with the European Commission’s awareness raising efforts in 2021 to fight general lack of awareness and understanding of victimisation and support services available.
We intend to conduct an EU – wide campaign with consistent look and feel and messaging that resonates across all partner regions, with localisation effort to ensure cultural and demographic differences are recognised and respected.
Based on the research undertaken by Victim Support Europe, it has been shown that understanding of victims’ issues including the:
- impact of victimisation;
- needs of victims; and
- services that exist.
The key objectives of the VSE’s member driven campaign strategy are to:
- Increase participation from VSE Members in the regions of VSE’s work, and
- Bring the VSE’s campaign to the local contexts by understanding the needs of the community and serving them accordingly.
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